E-commerce expert,
360-degree services.

My 25 years of experience in digital as a merchant, consultant, expert, and technical director have led me to support many clients in building optimized solutions.

Passionate about the web, I turn complex technical challenges into clear, lasting solutions, whether for user interfaces, applications, or complete e-commerce architectures.

— Hervé Guétin

Adobe Commerce

  • Subject Matter Expert

  • Expert Developer

  • Expert Business Practitioner

Expertise

By listening to understand your business, I leverage my expertise to deliver solutions best suited to your goals.

Consulting

  • Digital strategy
  • Online sales
  • Project management
  • Web marketing

Design

  • Brand guidelines
  • User interface
  • Business features
  • Mockups

Engineering

  • E-commerce sites
  • Brochure sites
  • Content management
  • SEO

Maintenance

  • Operations monitoring
  • Updates and fixes
  • Customer support

Studies

  • Audits
  • Feasibility studies
  • Specifications

Know-how

A range of services to support technical and strategic projects, from design and development through maintenance and internationalization.

Software architecture

  • Design
  • Third-party services
  • APIs
  • Data integration

Technical leadership

  • Product / service / offering design
  • Innovation
  • Shared resources
  • Feasibility studies
  • Audits

Project management

  • Brief intake
  • Technical and functional specifications
  • Estimates
  • Delivery (Scrum, Kanban, Waterfall, ...)

Technical lead

  • Team facilitation
  • Internal support
  • Critical development
  • Performance optimization

Backend development

  • PHP
  • Typescript
  • Business logic & dDesign patterns
  • REST & GraphQL APIs
  • Databases (SQL and NoSQL)

Frontend development

  • HTML5
  • Javascript ecosystem
  • Responsive CSS3

Maintenance

  • Ticketing
  • Routine "Run"
  • Legacy refactoring

International

  • Localization
  • Technical specifics
  • Multicultural collaboration
  • International operations
Since 2000, a remote career in the heart of the Monts de la Madeleine.
Les barrages Roannais à Renaison
Copyright www.roannais-tourisme.com

Tools & technologies

A non-exhaustive list of the technical skills I bring to your projects.

Platforms

  • Adobe Commerce / Magento
  • Shopify
  • Statamic
  • Contentful

Backend

  • Laravel
  • Symfony
  • Node.js
  • NestJS
  • MySQL, PostgreSQL, MongoDB
  • ORMs

Frontend

  • React
  • Next.js
  • React Router (Remix)
  • AlpineJS
  • Vue.js
  • TailwindCSS
  • ViteJS

CI/CD & dev ops

  • GIT
  • Pipelines
  • Docker

Projects & work

Faïencerie de Gien

Magento to Shopify migration for a premium pottery manufacturer. ETL development.

  • Needs analysis and technical leadership
  • Technical and data-flow specifications
  • Data modeling
  • Price and inventory flows to Shopify
  • Order flows to ERP
  • Full and partial delivery flows to Shopify
  • Interface in Shopify admin

Elora

Prestashop to Shopify Plus migration for a women's fashion manufacturer. Development of an affiliate system including:

  • Needs analysis
  • Feasibility study and POC
  • Backend layer including GraphQL...
  • ... and exposing a REST API
  • Frontend layer integrated into the theme...
  • ... consuming the REST API

Sesa Systems

Magento to Shopify Plus B2B migration for an industrial furniture manufacturer.

  • Custom App development
  • Full-stack integration of business features
  • Microservices added

Services Industriels de Genève

Development of a merchandise store with Shopify.

  • Needs analysis
  • Specifications
  • Technical leadership
  • Implementation

Rado

Magento 2 rebuild for a major Swiss watch brand. E-commerce in 40 countries.

  • Feasibility analysis
  • Software architecture
  • Technical leadership
  • Full-stack development

Firmenich

B2B platform using Magento 2 for the market leader in flavors and fragrances.

  • Technical leadership
  • Custom ordering system
  • Advanced regulatory document management
  • Complex customer account management
  • Integration with information systems

Tissot

Creation and integration of a custom CMS for a major Swiss watch brand.

  • Feasibility analysis
  • Technical recommendations
  • CMS integrated within an existing Magento 2
  • Full-stack development

And also...

Chopard (Jewelry), Barbara Bui (Ready-to-wear), Undiz (Lingerie), Cleor (Jewelry), Le Petit Ballon (Wine), Souleiado (Ready-to-wear), Bexley (Leather goods), Chomette (Hospitality equipment), Din Vanh (Jewelry), Maison Kitsune (Ready-to-wear), Panini (Publishing), Thermor (Thermal comfort), ...

The Lab,
for an open and collaborative web.

The Lab is my open-source project laboratory that I share with the web tech community.

These projects aim to create powerful, accessible tools, with open and documented source code.

A concrete way to contribute to accessible, 100% transparent code.

Brush

Framework for Shopify Custom Apps.

A lightweight full-stack starter kit and framework for building scalable, production-ready Shopify Custom Apps.

Visit the site

Zermatt

Magento, always higher.

Zermatt is a modern frontend framework for Magento. Fully integrated into the platform for front-end developers—and back-end too.

Visit the site

Sakura

Heroku tools for Laravel.

Sakura is a toolkit that simplifies hosting Laravel applications on Heroku.

View on Github

Trig

Barcode scanner for Statamic.

Trig is a Statamic add-on that adds a barcode scanner to the Statamic admin.

View on Github

Rookie

Frontend boilerplate using Vite, Tailwind, Alpine.

Like a blank slate that provides a ViteJS setup. Integrates TailwindCSS and AlpineJS.

View on Github